NCRI Debuts Consumer Credit Characteristics Segmentation Tool

Posted on by Chief Marketer Staff

NCRI, Englewood Cliffs, NJ, has launched the Credit Index Score for financial mailers, credit mailers and all other direct marketing offers in which consumer credit characteristics are used to define potential customers.

The system categories prospects according to transactional, demographic and lifestyle data and assigns neighborhood clusters a score ranging from 300 to 900, with 900 exhibiting the best credit characteristics.

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