Navigating the New Can Spam

Posted on by Chief Marketer Staff

Though the Federal Trade Commission’s clarifications to the Can Spam Act issued earlier this year generally were aimed at simplifying its requirements for everyone involved, the result hasn’t been all that simple for direct marketers.

In fact, the rulings can be extremely tricky for DMers to understand, according to Trevor Hughes, executive director of the E-mail Sender and Provider Coalition.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN