Naviant to Acquire Softbank Marketing Solutions

Posted on by Chief Marketer Staff

Naviant Inc., Newtown Square, PA, has signed an agreement to acquire Softbank Marketing Solutions, an operating division of Softbank Holdings Inc. Softbank offeres one-to-one direct marketing and loyalty membership programs to the technology and consumer electronics industries.

Under this stocks for assets transaction, SMS will become a Naviant division with offices in San Francisco and Boston.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN