Naviant Buys SweepsClub.com
Naviant has acquired SweepsClub.com, an online performance-based marketing company, for an undisclosed sum.
SweepsClub.com uses sweepstakes, promotions and reward e-mail marketing techniques to aid online advertisers in accomplishing such business objectives as maintaining loyalty.
The firm has offices in Deerfield Beach, FL and New York City. Its 30 employees are expected to join Naviant’s 150 employees at Naviant’s corporate headquarters in Boca Raton, FL.
The acquisition marks the second for Naviant in recent months as it continues its aggressive growth strategy.
In February, Naviant acquired Data One Marketing Inc., a list management-brokerage firm headquartered in Boca Raton, FL. Data One took over management of Naviant’s postal files. Last November, the firm merged with eDirect, a permission based e-mail marketer.
Naviant plans further acquisitions and projects, CEO Michael Brauser said in a statement.
