National Pretzel Day Honored with Giveaway
Pretzelmaker and Pretzel Time are paying homage to National Pretzel Day with a free pretzel giveaway.
The first 100 people who visit participating Pretzel Time or Pretzelmaker locations in shopping malls on April 26, National Pretzel Day, and say the phrase “Combo Crazy” will receive a free pretzel and a game card.
The game piece is part of the “Combo Crazy” promotion, which offers the chance to win a home entertainment system consisting of a 42-inch Samsung LCD TV, a Nintendo Wii, and the “Guitar Hero III” video game (Promo Xtra, Feb. 13, 2008).
Each game card contains a scratch-off component The instant-win option offers the chance to win receive free dipping sauce or a free small soda. Players can also collect cards to match three icons that make up a pretzel combo—pretzel or pretzel bites, medium drink and dipping sauce— to enter the sweepstakes.
Codes from the cards can be entered at http://www.combocrazy.com through April 30. In-store signage and online marketing supports the game.
The Summit Group developed the promotion. Ogilvy PR handles PR.
