MySpace Expands Selections for Targeting Ads
MySpace has introduced more than 100 additional selectable interest categories for targeting online advertising to individuals who use this social networking Web site.
Individuals who register at MySpace.com create online profiles of themselves, including their hobbies and interests. Online ads can be targeted based on interest categories, demographics and geography.
“Our mission is to build an ad platform that translates our massive amounts of self-expressed user data into highly targeted interest based segments, enabling us to better serve the right ad to the right person at the right time,” said in a statement Michael Barrett, chief revenue officer for Fox Interactive Media Inc., which owns MySpace.
The new segments are subcategories derived from the first 10 interest categories introduced in July. The 10 primary categories for targeting ads are music, movies, personal finance, gaming, consumer electronics, sports, travel, auto, fashion and fitness.
