To mark the end of 2024 and celebrate its successes, we’ve compiled the most-read Marketers on Fire profiles of the year. Enjoy these deep dives into marketing strategy, solutions to industry challenges and standout campaigns from Morgan Stanley, ADT, Denon, Blue Cross Blue Shield and Hinge.
1. Alice Milligan, CMO at Morgan Stanley
Milligan shares her journey to becoming a CMO, philosophies that guide her, how she markets to younger customers, social media strategies, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.
2. DeLu Jackson, Executive Vice President and Chief Marketing Officer at ADT
We spoke with Jackson about the company’s marketing transformation, its approach to customer journeys, demand planning, digital attribution and DEI strategy.
3. Mike Allen, Chief Marketing Officer at Denon parent company Masimo
Allen discusses the audio brand’s recent collab with Katy Perry and her own marketing contributions, challenges to product differentiation within the audio listening space, and lessons learned from previous marketing gigs.
4. Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina
Calabria examines three challenges her brand is facing in 2024 which likely ring true for many: activating the right data to build customer relationships through personalization; continued collaboration between sales and marketing (particularly on the data story flowing between the two); and solidifying business use cases for generative AI.
5. Jackie Jantos, Chief Marketing Officer at Hinge
Jantos discusses Hinge’s recent “No Ordinary Love” campaign, the return of romance literature and rise of #BookTok, working with creators on social, and must-haves when marketing to Gen Z audiences.
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