To mark the end of 2024 and celebrate its successes, we’ve compiled the most-read Brands on Fire profiles of the year. Enjoy these deep dives into marketing strategy, solutions to industry challenges and standout campaigns from Stanley, GoGo Squeez, Meta, Citi and ~Pourri.
1. Stanley’s Chief Brand Officer Talks College Campus Tour, Ambassador Program and Product Innovation
Chief Brand Officer Graham Nearn dishes on Stanley’s college campus experience, student ambassador strategy, product innovation and the 113-year-old brand’s approach to tapping into culture by creating relevance.
2. GoGo Squeez CMO on Marketing to a Young Adult Demographic
GoGo Squeez is known to most as a toddler’s snack. But Mark Anthony Edmonson, Chief Marketing Officer at parent company Materne North America, saw an opportunity to age up the product with a new video campaign, design, product line and brand promise targeting teens and young adults.
3. Meta’s Head of Experiential & Creative, Global Experiences, on ‘Reels Cinema’ at Cannes Lions
Damien Baines, Meta’s Head of Experiential & Creative, Global Experiences, details the inspiration behind its 2024 Cannes Lions activation, the film’s themes, the project’s business strategy and more.
4. Citi’s Head of Enterprise Marketing and Brand Engagement Talks Paralympics Sponsorship
Tina Davis, Head of Enterprise Marketing and Brand Engagement at Citi, discusses the latest marketing campaign for the Paralympic Games, the strategic business goals of Citi’s involvement and working with Para athletes.
5. ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers
We spoke with ~Pourri CMO Shawn Patel about the brand’s SXSW success, the company’s marketing journey, his strategy for growth and how ~Pourri is building a digital community.
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