When examining Chief Marketer’s most-read B2B marketing stories of 2020, it’s no surprise that pivoting strategies in the face of COVID-19—from budgets to content to digital marketing—factor into most of them. Here are the five most popular B2B marketing stories for the first half of 2020.
How B2B Marketers Are Adjusting Budgets During COVID-19
A look at how B2B marketers are reallocating event marketing funds to other aspects of the marketing plan, according to a survey done by B2B Marketing Zone and Webbiquity LLC.
Adobe Summit: Six Digital Marketing Trends Impacting Business in 2020
In this summary of an Adobe Summit panel on marketing trends, executives outline the six most important trends of 2020. Maintaining brand purpose while building resilience is top of the list.
Oracle CX CMO Talks Customer Experience Trends for Marketers in 2020
Though the COVID-19 pandemic had not yet wreaked havoc upon the United States, this chat with Oracle addresses the evolution and current trends in customer experience that remain true today.
Content Consumption and Production Trends for B2B Marketers
A examination of how B2B marketers can use content consumption and production trends to target audiences at various stages of the sales funnel.
The Pivot: Accelerated Migration to Remote and Digital in B2B Marketing
McKinsey & Company senior partner Rock Khanna discusses three marketing trends emerging within B2B companies as a result of the pandemic: migration to digital, remote selling and a new sales model.
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