More Bad News for Your HTML E-mail
The folks at Goodmail have come out with a study concerning e-mail graphics that indicates the situation is even more dire than most think.
In a recent survey that drew 226 respondents, 58.5% said that when they receive e-mails with blocked images or links, they delete them, and 19.8% ignore them.
The news comes as e-mail inbox providers are increasingly blocking graphics in an attempt to protect users against computer viruses.
According to a recent survey by e-mail service provider Epsilon Interactive, almost two thirds of e-mail users have received e-mail with images turned off.
As a result, Michael Della Penna, the vice president of marketing for Epsilon, predicted in an article here two weeks ago that marketers who use HTML based e-mail are going to see their marketing efforts slaughtered in the fourth quarter holiday shopping season if they don
