More Americans Use Cell Phones for Entertainment
A new-media survey titled “State of the Media Democracy” conducted by Deloitte & Touche indicates that about 50% more Americans are using their cell phones as entertainment devices now than they did about eight months ago.
The survey, which was conducted October 25-31, 2007, shows that approximately 36% of U.S. consumers use their mobile phones as entertainment devices, compared to just 24% eight months earlier, in the survey’s first edition.
About 62% of consumers between the ages of 13 and 24 (“millennials”) are using their cell phones for entertainment purposes, an increase from the 46% shown in the first edition of the survey, conducted February 23-March 6, 2007. For consumers between the ages of 25 and 41 (Generation X), this figure jumped from 29% to 47%.
About 38% of American consumers are also viewing television shows online, a large rise from the 23% reported in the earlier survey, while 45% are creating online content (which includes Web sites, videos, blogs, and music) for others to see and hear.
The survey also found that 54% of U.S. consumers interact with others through social networking sites, chat rooms, or message boards. Forty-five percent said that they maintain a profile on a social networking Web site.
Eighty-five percent of consumers indicated that TV advertising is still the most effective in influencing their purchase habits, and that online advertising was second with a 65% vote of confidence, which edged out magazine ads (63%).
The results of the survey of 2,081 Americans were given to The Hollywood Reporter before its official publication next month.
Source:
http://www.redherring.com/Home/23371
