The popularity of the McDonald’s Monopoly game helped drive sales increases for McDonald’s, one company that is profiting at a time when many others are suffering significant drops in sales.
The firm’s U.S. same stores sales rose 5.3% in October compared to the same period last year helped also by new menu items, including Southern Style Chicken, and affordable prices.
Global sales rose 8.2%. Sales in Europe jumped 9.8% and revenue in Asia/Pacific, Middle East and Africa were up 11.5%.
“McDonald’s strong October sales show that we are delivering what customers count on from McDonald’s—choice, variety and high-quality food and beverages at affordable prices,” CEO Jim Skinner said in a release.
The annual board game extravaganza became an October fixture since its introduction 17 years ago. As of the beginning of November, 3.7 million people had registered to play and more than 5 million prizes have been awarded, including a couple of $100,000 winners, said McDonald’s spokesperson Danya Proud.
The agency that handles the campaign, The Marketing Store, last month won a 2008 Pro Award for the program in the Best Campaign Generating Brand Volume category. (Promo November)
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