Mobile Phones Account for 8.7% of Clicks but Just 5.0% of Search Ad Spend
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Search advertising dollars aren’t quite keeping up with the trend toward mobile phones, according to a report from Kenshoo. This is despite the fact that the cost per click (CPC) on mobile phones is noticeably cheaper than on computers and tablets.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.