MillerCoors Contests Lets Consumers Create Bobbleheads

For those who’ve always seen themselves as bobble heads — thus joining the august company of A-Rod, Tony Romo and Dwight Schrute — MillerCoors’ Icehouse beer brand is offering the chance to get their necks wobbling.

Bobble head wannabes of legal drinking age can join the “Score Your Own Bobble Head” contest by picking up game pieces in specially marked 12-packs of Icehouse beer through Dec. 31. Those packages will contain a game piece for the head, middle or feet of a bobble head figurine.

When a player collects all three pieces, he can download a claim form from the Icehouse Web site and mail it in with his game pieces.

Icehouse will randomly draw about 1,050 fan names from those submitted. Those winning customers will then be able to visit the Icehouse site, upload their photos or photos of a friend, and customize their figurines with their favorite team colors, sports paraphernalia and pose.

“Fans are the heart and soul of any sports team, so the Icehouse ‘Score Your Own Bobble Head’ promotion is a chance for them to show their true colors and take a well-deserved spot on the mantel next to their favorite professional athlete,” says Icehouse brand manager Michael Davitt.

The Icehouse Web site also contains links to Icehouse’s “Party Pad” and “Waste Time” interactive sites, where visitors can play interactive games such as Viking Keg Toss and Ice Rally, pimp their photos with exotic backgrounds or females, and investigate the backgrounds and wardrobe preferences of the “Icehouse Hotties.”