Miller Lite is teaming with the popular MTV show “Pimp My Ride” to give away 125 Jeeps this summer.
Four of the vehicles will be custom designed by visitors to MillerLite.com.
At the site, people can design Jeeps that will be virtually sketched out by Mad Mike Martin, the host of “Pimp my Ride.” The entries, which can be e-mailed to friends, can then be submitted in the sweeps for a chance to win one of the four 2007 Jeep Wrangler Saharas.
Mad Mike’s phone number can also be e-mailed to friends and he will then leave them a voicemail and text message inviting them to participate in the promotion.
Once the contest is complete, behind-the-scenes /Webisodes at the site will include the customization of the four Jeeps, as well as exclusive footage and appearances by Mad Mike.
In addition to the contest, Miller Lite will give away 125 other Jeep Wrangler Saharas this summer via various consumer promotions.
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