MetaResponse Group is launching a mobile marketing division, MobileMailbox (http://www.mobilemailbox.com).
The unit offers a suite of services enabling consumer marketers to use SMS text messaging for installed-base marketing activities as well as new customer acquisition programs.
Services include:
* Reverse Appending — matching on either a home phone number or the postal mailing address, MobileMailbox claims it can populate a consumer house file anywhere from 30% to 40% with cell phone numbers.
* On-Demand Push Services — while retaining a sparse version of the appended house file on our secure servers, MobileMailbox offers turnkey push services so that a marketer can easily send SMS messages to their house file on a specific day and time.
* Prospecting Services — our data warehouse has over 110mm records complete with postal addresses and cell phone numbers, selectable by age, income, gender, zip, and lifestyle interests which can be used to generate leads and new customers via SMS based campaigns.
“During the early developmental phases, many of our clients, prospective clients, as well as industry colleagues asked us why we started MobileMailbox,” said Jerry Whiteway, president, in a statement. “Quite frankly, the reason was to meet the growing demands by a portion of our client base, as well as to address the media needs from marketers of all types whom we’ve met from our corporate travels, trade shows, and speaking engagements.”
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