MeritDirect to Manage Penton Media Files

Posted on by Chief Marketer Staff

MeritDirect will assume list management responsibility for the entire Penton Media portfolio. The list properties encompass 1.6 million subscribers within 10 databases, 37 postal lists and 23 e-mail lists.

Penton properties cover a dozen niche markets, including industrial and business management, engineering and technical, electronics, food service, hospitality and government.

Price range from $120/M to $205/M for postal lists, while e-mail lists are $300/M. Selects, such as title, buying influence, SIC code, employee size and state/SCF/ZIP codes, are available at an additional cost.

This list is managed by Jeff Moriarty, who can be reached at 847-492-1350 ext. 14, or via e-mail [email protected].

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