Meow Mix is supporting the launch of its Meow Mix Wet Food Pouches by opening a café for felines and their friends in midtown Manhattan.
The 3,500 square-foot Meow Mix Café opens Aug. 17 on 5th Avenue between 41st and 42nd Streets. Based on the success of the opening week, Meow Mix may either open a chain of cafés or create a mobile café on wheels to tour other cities, the company said.
The mid-town café will feature toys and games for cats and owners alike, including scratching posts and catnip-filled toy mice for the kitties, plus special games based on new Meow Mix flavors, such as Hook, Line and Sinker, where owners—with feline assistance—will be able to fish for prizes.
Meow Mix Café will include a gift shop, where consumers will be able to take home all seven new flavors of Meow Mix Wet Pouches, as well as traditional dry favorites. The gift shop also will stock a selection of toys and accessories for the feline community, including ceramic kitty bowls, plush pillows, puff balls and stuffed animals. Grand Central Marketing, New York, handles.
All proceeds from the grand opening will be donated to the American Society for the Prevention of Cruelty to Animals (ASPCA). In addition, the ASPCA will be conducting cat adoptions at the café on Aug. 18 and 19.
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