Meet the Broker: Jeff Bisset
Today we meet Jeff Bisset, president of London, Ontario’s Interact Direct Marketing Inc., a business he owns with partner Paul Jensen. A relative newcomer to list brokerage, he sees lots of potential in the field despite the more restrictive landscape in Canada.
Interact has been in business since 1993 as a database services provider, but just recently began making forays into list brokerage. This past September, Interact released its 12-million-record file of all Canadian consumers compiled from telephone directories. Next month, the firm will unveil its first-ever file of 1.4 million Canadian businesses taken from the same sources.
“My background is actually as a database specialist and I was in the software business working with database projects
