LeadsCon New York Call for Speakers
The LeadsCon New York call for B2B and B2C speakers is open.
The LeadsCon New York call for B2B and B2C speakers is open.
Over the last couple of years, there has been a shift in lead generation away from focusing on just lead quantity towards a model that emphasizes quality.
When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.
Investing in technology and automation can make your online lead generation activities more efficient and contribute to overall higher quality leads.
Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.
Marketers should consider doing a null test sample to properly calibrate the results of their marketing automation efforts.
Lead scoring tech solutions scan databases for potential leads based on their specific purchase histories and the products you are selling, and aim find the best leads based on attributes specifically for your company.
The growing global use of the Internet for absolutely everything has emphasized the importance of content, social media and email marketing in lead generation.
Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.
Maybe the fact companies worldwide are projecting increased digital marketing spending isn’t all that startling. But newly released survey data provides insight on where exactly all those dollars will be going in 2014.