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Avoiding the Pitfalls of Multitouch Marketing Attribution
When done properly, attribution programs can live up to the hype and deliver outstanding business value and insights. But for every success, there are also failures.
When done properly, attribution programs can live up to the hype and deliver outstanding business value and insights. But for every success, there are also failures.
Ally Bank CMO Andrea Riley on the disruptive marketing strategy she put in place two years ago and why the drone activation worked.
AI Helps JP Morgan Chase Boost Customer Engagement
Creating a marketing technology roadmap helped Staples get a better picture of their customers and what was needed to improve their journey going forward.
Coca-Cola is turning from its standard agency call for Special Olympics work to new talent from across the globe to create their own inspirations.
A strong mobile campaign targeting trigger moments was enhanced with explainer videos that really did the trick.
Facebook used the devastation of Puerto Rico by hurricane Maria on Sept. 18 to advertise the company’s new virtual reality platform.
The process of buying martech can be complicated. The promises of many vendors sound too good to be true, but the pull of additional revenue is so strong companies often jump in without doing their homework.
What does machine learning (ML) really mean for marketers? Here’s three key facts you need to know.
At a time when retailers are closing stores and laying off employees, brands like Kate Spade New York look to tech to create one-of-a-kind experiences.