MARTECH | ROI-METRICS

Three-quarters of CMOs think their jobs are on the line if customer engagement doesn’t live up to their audience’s expectations, according to a new study from the CMO Council.

Does your brand need to invest in AI? What technology and tools do you need to make it happen? How are brands like IBM, Facebook, Ally Bank and more leveraging AI the best across their B2B and B2C campaigns?

Should SEO work be done in-house or outsourced? There are many benefits to building an in-house team if your business can support it

Since smartphones have changed consumer habits, Google has announced that they are going to make the switch to mobile first indexing this year.

Take a breather and dive into this robust series of interactive special reports around B2C marketing replete with video, links to relevant content and illustrative imagery.

Martech is now a significant part of every marketing organization’s budget. Getting the highest ROI from your spend is crucial.

Got room for more? These articles are anything but leftovers—they’re the 10 most popular B2B and martech articles on ChiefMarketer.com for November 2017.

Search engine optimization (SEO) is accomplished through a variety of factors but perhaps one of the most important is backlinks. 

Eighty-percent of all web traffic begins with a search. Here's three SEO tactics your competition probably hasn't caught wind of yet.

As August winds down, we thought it would be a good time to check in on what were the most popular B2B and martech stories on ChiefMarketer.com this summer.