MarTech
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MarTech
Creating a Marketing Tech Blueprint
Managing complex marketing technology deployments can be a challenge, and it’s up to marketing and IT departments to come together to create a tech blueprint that will allow marketers to handle campaigns and customer relationships.
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MarTech
Marketing Ops Tech Tips
Marketers who are getting the most out of their marketing ops tech systems are implementing systems that are easy to use, integrate with other systems in their organizations and make ongoing training a priority through creating a marketing operations center of excellence, according to recent data from Gleanster Research.
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Acquisition
Big Brands Summon Crowds for Help
Crowdsourcing is becoming a popular tactic for brands small and large to find unexpected innovation beyond their internal teams.
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Data & Analytics
Waging the War for Data Science Talent
Relatively few individuals have the training and experience to comprehend the big data landscape and make sense of what is going on.
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MarTech
CMOs and CIOs Working Together
CMOs and CIOs will need to work more closely together than ever before as marketing technology solutions have become critical to success in many organizations.
