![](https://chiefmarketer.com/wp-content/uploads/2015/01/LinkedIn-logo1-160x125.jpg)
LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform
This past week, LinkedIn announced new connected TV ad placements to help B2B marketers target audiences off the platform.
This past week, LinkedIn announced new connected TV ad placements to help B2B marketers target audiences off the platform.
Ways that third-party cookies may have harmed digital innovation, plus alternatives to consider as cookie use dissipates.
Increased awareness and access to generative AI brings creates ethical concerns, but there are also significant advantages to the adoption of AI for professional use.
It’s time to have a practical conversation about AI and how your business can integrate it into your marketing strategies. Here are four questions marketing leaders need to ask before investing in the technology.
While some AI tools, like OpenAI’s ChatGPT, are incredibly flexible, they still have limitations. However, a new technology has been introduced that takes that flexibility a step further: custom GPTs.
Podcasts are an increasingly valuable messaging tool for companies looking to reach target audiences. Here's how marketing and communications professionals are tapping the medium to elevate their brands.
Considerations for marketers—regarding data, copyright, cost and use cases—when evaluating new GenAI tools.
According to Gartner’s latest Hype Cycle, which focused on evaluating CDPs for the first time, the technology is less appealing to the marketing industry than it was a few years ago.
Five things B2B marketers can do right now to succeed in a cookieless world.
A five-step approach to strategically master programmatic advertising for B2B audiences.