MARKETING SERVICES DECEMBER 2000

Kathy Cullen joined customer relationship management company Brierley & Partners, Dallas, as chief financial officer and senior vp.

Scott Matson appointed director of database development in the targeted services division of 360 Group, San Rafael, CA.

The acquisition of New York City-based Chinnici Direct by Margeotes|Fertitta + Partners, New York City, spawned multiple promotions and staff additions. Tom Augusta promoted to vp-art supervisor and Celeste Light and George LePera to associate creative director. John Bodner joined as senior art director, Trisha Cole as executive vp-director of business development, Marianne Collins as vp-account director, and Brenda Guber as senior copywriter.

Marketing agency Arras Group, Cleveland, promoted Terry Pacifico to creative director for the Home Group, Jennifer Buchwalter to account executive, and Jennifer Grimes to art director.

Patricia Powderly promoted to senior vp-sampling for the technologies division of Arcade Marketing, New York City. Elsewhere, Paul Pieschl tapped for the new position of vp-fragrance technical services.

Laura Bierly promoted to promotions director at Promotions Plus, Greenville, SC.

William Moldashel named account executive/client services associate at The Leverage Marketing Group, Newtown, CT.

Philip Leopold tapped to head up New York City-based Strategic Sports Group’s new Atlanta office.

John Plocic joined marketing communications firm Francioli Weiman & Co., Parsippany, NJ, as vp-industrial marketing.

Cliff Marnick joined direct marketer I2i Communications, New York City, as vp-controller.

Bob Cowhey named vp-business development at StartSampling, Inc., Carol Stream, IL.

Kneale Ashwell, former chairman of Seagram Distillers, joined online alcohol procurement center BevAccess.com, New York City, as chief executive officer.

Debra Franklin hired as account manager in San Francisco-based Bravo! Marketing’s new Boston office.

Thomas Frederick named chief financial officer at loyalty program developer Frequency Marketing, Inc., Cincinnati.

Eleanor “Jake” Waddell tapped as president and chief operating officer of Loyalty RealTime, Cincinnati.

Ian Marlowe appointed managing director at branding and strategic design consultancy Landor Associates, Irvine, CA.

Mike Gannon named sales account executive for the Southeast region at The Segerdahl Corp., Wheeling IL.

Patrick McGrady hired as Midwest sales promotion manager at New York City-based SOPEXA/Food & Wines from France, a marketing firm for the food and spirits industry.

Former Olympic long-jumper Bob Beamon joined audience relationship management firm AudienceBank, Ft. Lauderdale, FL, as vp-sports affiliates.

Randall Rohn named senior vp-creative director at marketing communications firm Keller Crescent Co., Evansville, IN.

Dan Kinart appointed account manager at Great Northern Corp., Racine, WI. Great Northern manufactures temporary and permanent displays, P-O-P, and communications kits.

BrannBlau, Chicago, a division of Brann Worldwide, will develop a direct marketing campaign for Intuit Payroll Services Group, Mountainview, CA.

Roska Direct, Montgomeryville, PA, expanded its work for Thomas Register to include all advertising for Thomas Register Online.

Crowley Webb and Associates, Buffalo, NY, retained by fertility testing provider Fertility Acoustics, Buffalo, to develop a corporate identity campaign.

Floor advertising firm FLOORgraphics Inc., Princeton, NJ, will provide its FLOORad program to all 1,489 retail stores of Safeway Inc. including Vons, Dominick’s, Randall’s, Tom Thumb, and Carrs. FLOORads are adhesive “billboards on the floor.”

FCB Worldwide, New York City, will produce the first-ever global ad campaign for beenz.com, New York City, an Internet currency manager.

The Steven Style Group, New York City, tapped by Discovery Kids, Bethesda, MD, to create a multi-tiered p.r. campaign.

BergerBrown Communications, South Orange, NJ, will develop the first national p.r. campaign for Usable Products Company, New York City.