Marin Software Sees Strong Demand for Enterprise-Class Search Management
San Francisco California (PRWeb), April 7, 2008 – Marin Software, provider of the leading enterprise-class paid search management application for advertisers and agencies, today announced that
Marin Search Marketer™ is being used by more than twenty five customers, including Zappos.com, Sheet Music Plus and ZipRealty (Nasdaq: ZIPR), as well as marquee agency partners Avenue A | Razorfish, a division of Microsoft (Nasdaq: MSFT), and Ionic Media.
Performance marketers specializing in lead generation and customer acquisition also are using the technology; early adopters include Trouvé Media, Adlucent and Viveli.
As paid search has become more integral to the marketing mix, with programs expanding to include thousands of concurrent and often overlapping campaigns, and tens of thousands to millions of keywords, an urgent need has arisen for better search management tools. Marin Software’s flagship product – Marin Search Marketer – is the industry’s first enterprise-class paid search management application that addresses the workflow, analysis and optimization needs of professional search marketers, saving time and improving financial performance. A complete solution for paid search management, Marin Search Marketer includes cross-publisher campaign management, automatic keyword generation and submission, flexible revenue tracking and bid optimization and businesslevel analytics. Designed for power users by search marketing experts, Marin Search Marketer offers a 30-day, full-featured free trial with pay-as-you-go pricing and is designed for those who are spending at least $50,000 monthly on paid search.
Marin partner Avenue A | Razorfish is the country’s second-largest search agency, serving hundreds of clients from offices in New York, London, Atlanta, Chicago, Dallas, Los Angeles, San Francisco, Seattle, and more. A subsidiary of Microsoft, Avenue A has a large and highly skilled team of search marketers who are using Marin Search Marketer to manage multiple client programs. With Marin, Avenue A has been able to establish search best-practices across a team of search analysts, accelerate training, and shorten data massaging time to free up more time for strategy and copy editing.
”After reviewing over a dozen search technology vendors, we selected Marin Software based on their ability to enable us to manage large search programs with a powerful, easy-to-use self-service application,” said Matthew Greitzer, vice president of search marketing Avenue A | Razorfish. “Marin Search Marketer gives us the tools we need to deliver better results for our clients.”
The company also announced today a $7.25 million round of financing led by Benchmark Capital, which will allow the company to expand sales and marketing efforts.
“Marin’s early customer traction with large advertisers and agencies alike shows the need for better paid search management tools,” said Christopher Lien, chief executive officer of Marin Software. “We are expanding our sales and marketing efforts to bring Marin’s technology to more search marketers this year, as well as continuing to add functionality to Marin Search Marketer based on customer input.”
About Avenue A | Razorfish
Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Starwood Hotels, Kraft, Ford Motor Company and Carnival Cruise Lines use digital channels to acquire and service customers. Avenue A | Razorfish’s full suite of digital offerings includes online advertising, Web site design and development, email and search engine marketing, emerging media strategies, and enterprise portal development.
Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include: analytics, strategy, technology, media, creative design and user experience. Avenue A | Razorfish has offices in markets across the United States, and global operations in Australia, China, France, Germany, Japan and the United Kingdom. Visit www.avenuea-razorfish.com for more information.
About Marin Software
Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Marin Search Marketer™ addresses the workflow, analysis and optimization needs of professional search marketers, saving time and improving financial performance. Marin offers a 30-day, full-featured free trial with pay-as-you-go pricing and is designed for those who are spending at least $50,000 monthly on paid search. Customers include Avenue A | Razorfish, a division of Microsoft (Nasdaq: MSFT), Zappos.com and ZipRealty (Nadaq: ZIPR). For more information about Marin Software, please visit www.marinsoftware.com.
