Mailnet Services Buys Two Database Marketing Firms
Mailnet Services Inc. has acquired Synapse Technology and Conclusive Strategies, two database marketing firms. While the terms of the acquisition were not disclosed, the transactions followed Mailnet’s receipt of $8 million in capital from Frontier Capital, Morgan Keegan Mezzanine Fund, and Massey Burch, who had previously invested in Mailnet.
Synapse, Charlotte, NC, specializes in behavior analysis for marketing purposes in the financial services, agribusiness, health care and automotive industries.
Mark Rees, Synapse co-founder and president, has taken the position of chief strategic officer for the three companies, and Rod Rapp, a second co-founder, has been named executive vice president and general manager for Synapse.
Austin-based Conclusive focuses on consumer profiling, behavior analysis modeling and mapping. CEO Larry Daniel will serve as executive vice president and general manager and will be responsible for promoting analytic services.
Mailnet, Franklin, TN, will maintain offices in Charlotte and Austin. Mailnet has revenue in excess of $25 million, and employs 120 workers.
