Mail Stream: May 10
GreenandMore.com Offers “One Stop Eco-Shopping”
Just in time for Earth Day in April, GreenandMore.com, a division of Boston Green Goods, mailed its spring 2010 catalog full of environmentally friendly home products. A drink carbonator, The SodaStream Penguin Soda Maker ($199.99 – $249.99), appears on the cover. This item is positioned as a thoughtful choice for saving money and cutting down on packaging (the catalog cites a statistic that the average U.S. home consumes 2,500 soda containers per year.) Throughout the 32-page book, the company offers products designed to minimize impact on the planet like outdoor furniture made from renewable resources, an assortment of compost and rain barrels, and fragrance/dye free detergents. Other products include the Premium Reel Lawn Mower ($229.99), MOOF Single-Speed Cruiser bicycle with solar-powered LED Lights ($599.99) and an Auto-Off Motion Detector light switch ($76.99). Orders can be placed by phone, fax, mail, or online at GreenandMore.com. $150+ orders earn free shipping. Other Boston Green Goods brands include AllergyBuyersClub.com, Pain-Relief.com, and SleepBuyersClub.com.
Gevalia Kaffe Updates Package, Adds Incentives
Continuity coffee marketer Gevalia Kaffe mailed a brighter and more eye-catching new package with several new incentives to entice prospects. Gevalia has traditionally offered a coffeemaker as a premium in its direct mail packages. Here, the company has upped the ante, with the Stainless Steel Collection (carafe, travel mug, and coffeemaker) in addition to a newly added coffee sample freemium. The three stainless steel components are valued at $160, and have been used for some time as the premium offered via inserts. The front of the package reads:
