Internet messaging company Mail.com Inc., based in New York, has launched a $5 million direct response television advertising campaign.
Its 30-second television spot is running through Nov. 15 on the NBC, CBS and ABC networks, and cable networks CNBC, CNN, Discovery, A&E, Sci-Fi, and MSNBC.
The television component of the overall campaign follows a national network radio buy, including the Major League Baseball playoffs and World Series, as well as print advertising in The Wall Street Journal, and other publications.
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