Magilla Top-Business List Drives Press Releases … Sort of
OK, so maybe The Magilla Marketing List of Top 40, Fastest-Growing (and some not-so-fast-growing) E-mail Marketing Related Companies that Came to Mind Randomly while Swilling Vodka Martinis wasn’t the business model I thought it was.
The list—written as a transparent attempt to generate cheap publicity—resulted in two press releases from companies crazy enough to acknowledge they were included.
However, they are the two of the best press releases ever received by this newsletter.
The first comes from SubscriberMail, a company I mistakenly placed in Chicago:
SubscriberMail Makes Magill’s Vodka-Soaked List
(LISLE—NOT CHICAGO—Ill.) November 6, 2007 – SubscriberMail today announced it is listed on the “Magilla Marketing List of Top 40 Fastest-Growing (and some not-so-fast-growing) E-mail Marketing Related Companies that Came to Mind Randomly while Swilling Vodka Martinis,” a list assembled by the widely-recognized guru journalist of e-mail marketing, who becomes more knowledgeable with each martini.
SubscriberMail was hailed as being “from Chicago.”
In accepting this honor, Jordan Ayan said: “As president of SubscriberMail, I am confused that such a preeminent reporter could make such a basic factual mistake when reporting about our company. It is true that SubscriberMail moved offices two years ago. Formerly, we were located in Naperville but we moved to a larger, more spacious location in Lisle to accommodate our dramatic growth. We have never been located in Chicago. In fact, we are probably as close to Chicago as Niagara Falls is to Buffalo. We are highly offended. As an expert who can discern the difference between Grey Goose and Stoli with only a tasting, we suggest Mr. Magill should stick to what he knows best…Vodka! He will enjoy it and our company will be more accurately represented.”
To celebrate SubscriberMail’s inclusion on this prestigious list, each of SubscriberMail’s 1.76 billion customers have received gift baskets filled with blue cheese stuffed olives, cocktail onions and martini stirrers.
About SubscriberMail
SubscriberMail provides e-mail marketing services and easy to use, sophisticated technology for email marketers. Customers of all sizes and from diverse industries rely on SubscriberMail to help solve their email problems through proven processes, patented solutions and expert knowledge. Interactive marketers voted SubscriberMail the best e-mail solution in ClickZ’s Marketing Excellence award three years consecutively. We are recognized as being “from Chicago” by Ken Magill. SubscriberMail is located in Lisle, Ill.
And the second release comes from Silverpop:
Silverpop Recognized by Magilla Marketing
Named to List of Top 40 Fastest-Growing (and some not-so-fast-growing) E-mail Marketing Related Companies that Came to Mind Randomly While Swilling Vodka
ATLANTA, November 6, 2007 – Silverpop, a leading provider of on-demand marketing technology, has been named by Magilla Marketing as one of the top 40 fastest-growing (and some not-so-fast-growing) e-mail marketing related companies that came to mind randomly while swilling vodka.
The prestigious recognition recognizes companies that randomly, from time to time, flitter across the mindscape of illustrious trade press journalist Ken Magill. In announcing his list of top 40 faster-growing (and not-so-fast-growing) e-mail marketing related companies that came to mind randomly while swilling vodka, Magill praised Silverpop for its unusual, thought-provoking name, and for generously wining and dining him at Lawry’s in Chicago, where, by the way, the vodka martinis run $15 a pop.
“Everyone at Silverpop is justifiably proud to have reached this important milestone in the company’s impressive history,” said company shill Kay Cavender. “We eagerly await the plaque that most certainly comes with this honor. I have a lovely spot all picked out for it. I just need one of the guys to agree to hang it for me, since the spot is in a room I can’t go into, and above a fixture I have never used. (OK – except for that one time in college, but that’s another story.)”
In a related announcement, the company will soon be changing its name to Titaniumpop. Based on extensive market research (conducted while also swilling vodka), it was determined the name change would give the company a much-needed boost. Pending the marketing team sobering up, however, no changes will be made to the Web site in the near future.
