Madison Logic has introduced two new tools that appear to make for a dream scenario for lead-generation marketers. The first product allows companies to purchase behavioral intent data to use for their own purposes. The second product will sync clients and prospects with an opt-in cookie database and retarget them with display ads online. So, for example, a prospect who downloads a white paper and is passed through the traditional lead-management system might get a phone call days or weeks later. Madison Logic offers a way for these prospects to be surrounded with ads within minutes of the download. (VentureBeat)
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