Luo to Win First DMEF Shankar-Spiegel Award

The Direct Marketing Educational Foundation will give Anita Man Luo of the University of Connecticut its first-ever Shankar-Spiegel Award for the best dissertation proposal in direct/interactive marketing.

The award recognizes doctoral candidates, from accredited programs, with the best dissertations in the area of direct/interactive marketing, according to the DMEF, which will award $6,000