Loyalty Effort Boosts Hotel Stays

Posted on by Chief Marketer Staff

Executive Hotels & Resorts increased overnight stays by 25% with a post-Sept. 11 promotion, and bookings have grown another 10% during the first quarter of 2002, compared with last year.

After the hijackers struck, the bottom dropped out of the travel business. The Vancouver-based hotel chain, like many other hotels, cut its rates by 5%. But then it focused on business customers

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