Loyalty 360 in Sponsorship Deal with LoyaltyOne and Epsilon
Loyalty 360 – The Loyalty Marketer’s Association has inked a sponsorship agreement with two businesses of Alliance Data, Loyalty One and Epsilon.
The deal allows LoyaltyOne and Epsilon to bring their expertise in loyalty marketing to the Loyalty 360 association membership base and for the two entities to share best practices.
LoyaltyOne, a loyalty marketing company, and Epsilon, a marketing services firm, offer strategic consulting, loyalty programs, customer analytics and technology and operations for many of North America’s leading brands in industries such as retail, financial services, grocery, petroleum, retail, travel, and hospitality.
“Our sponsorship will give us a direct link to marketing professionals and early adopters by showcasing proven solutions designed to create and strengthen relationships that drive customer loyalty and lead to long-term sustainable behavior changes,” Rachel MacQueen, senior director, corporate marketing at LoyaltyOne, said in a release.
Among the first collaborative efforts, Dennis Armbruster, vice president of LoyaltyOne Consulting will co-present a session with Andrew Pyper, senior director of Loyalty and Credit Marketing at Loyalty 360’s Loyalty Expo being held June 6-8, 2010 in Orlando, FL.
