Low ROI, Consumer Resistance Hampers Rx Online Spending

Posted on by Chief Marketer Staff

Online marketing expenditures by pharmaceutical companies is currently scant and will remain limited in the near future, according to market researcher Jupiter Communications, Inc.

And this meager spending to enhance product-specific sites and capture consumer data may go to waste as less than 25% of online consumers would share personal information with drug makers.

Meanwhile more than 50% of health industry executives responding to a recent survey said they plan to increase their current online marketing budgets by only 25% or less in the next year. Many cited the Internet’s poor return on investment as the biggest barrier to increased spending.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More 
	
        

        
Call for entries now open

    

        

        
		
	             
        

 

 








CALL FOR ENTRIES OPEN




















                

                    

        

	
SIGN UP FOR UPDATES!
 Fill out the fields below to receive the latest news and special announcements from Chief Marketer.