Loose Cannon: Microsoft’s Live Search Ain’t Dead-On

Posted on by Chief Marketer Staff

When a marketer proposes a shopping scheme that relies on changing consumer behavior, eye-rolling within the trade press becomes almost audible. But if that scheme happens to be the brainchild of Microsoft, even the battle-weariest of us are loath to dismiss it out of hand.
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Loose Cannon: Microsoft’s Live Search Ain’t Dead-On

Posted on by Chief Marketer Staff

When a marketer proposes a shopping scheme that relies on changing consumer behavior, eye-rolling within the trade press becomes almost audible.

But if that scheme happens to be the brainchild of Microsoft, even the battle-weariest of us are loath to dismiss it out of hand.

These are the circumstances surrounding Live Search, Microsoft

More

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