Look Before You Leap

Posted on by Chief Marketer Staff

Direct talked with catalog consultant Katie Muldoon to get her thoughts on the challenges small catalogers face in today’s market.

DIRECT: What are the major hurdles for small catalogers these days?

MULDOON: As always, economy of scale is the biggest thing. Another problem is that [small catalogers] often don’t have the analytics. They don’t have the time or the money to build the business in a rational manner. Small businesses often are very emotional, which is fine to begin with

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