Live From The CRM Summit: The Myth of Data Segmentation

Posted on by Chief Marketer Staff

Advanced data segmentation may be more myth than fact, according to panelists at Gartner Group1s Spring CRM Summit.

For one thing, many firms fail to deploy the data they1ve collected in a meaningful way. “There are thousands of variables, but only 50 that you’re ever going to use,” said Charles Bunce, senior vice president, integrated solutions, Experian.

The result is that they fail to deploy and analyze data across the entire company in real time, Bunce added.

Many companies also show a lack of commitment to the long haul.

“People don1t have the patience to go through steps to develop mature processes,” Bunce continued. “A lot of companies say,

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More 
	
        

        
Call for entries now open

    

        

        
		
	             
        

 

 








CALL FOR ENTRIES OPEN




















                

                    

        

	
SIGN UP FOR UPDATES!
 Fill out the fields below to receive the latest news and special announcements from Chief Marketer.