Live from NCDM: Chicago Bank Tightens Its Targeting

Posted on by Chief Marketer Staff

BankFinancial, a Chicago-area banking chain, was sure that the best prospects for its high-balance checking account were people aged 55 and over.

That was an accurate guess. But finding them was a challenge until the bank employed Clementine, a data-mining workbench from SBSS.

And then it discovered something when planning its first 2,500-piece test: That certain people under 25

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN