Live from DMA05: E-Mail Still Coming Through Broken, Says Silverpop
More companies are sending e-mail, particularly HTML e-mail, today than they were in 2002, but the percentage of messages with missing graphics or broken links has stayed relatively the same, according to a study released by e-mail service provider Silverpop at DMA05 in Atlanta on Saturday. “It’s quite a conundrum for marketers,” said Bill Nussey, Atlanta-based Silverpop’s CEO, in a statement accompanying the research. “Just as broadband penetration begins to reach deep into American households, facilitating the display of rich imagery in e-mails, a growing concern about security and spam has caused new focus on blocking HTML images.” According to Silverpop, 71% of companies it studied communicate to customers and prospects using e-mail now, compared to 30% in 2002. Also, 69% of the companies that communicate with customers and prospects via e-mail use HTML today compared to 47% in 2002. However, 40% of companies’ e-mails studied in 2002 contained missing graphics, compared to 42% in the 2002 study.
On Saturday, Nussey told an audience of direct marketers that when Silverpop last surveyed on broken images in 2002, e-mailers were attempting to get around content filters
