Not only can online and offline media products co-exist under the same brand, if positioned correctly both can offer value to a reader, according to Time magazine managing editor Richard Stengel.
“What happens online are the things you need to know during the course of the day,” Stengel said. The print product is used for reflection and analysis. “Online is for what, print is for why,” he said, adding that news simply doesn
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.