Target Design for All by interactive agency R/GA took Best in Show Monday evening at the 9th Annual ad:tech awards and also won in the Best Consumer Web Site category. The site can be viewed at Designforall.target.com.
The program considers work in 22 categories ranging from e-mail marketing and banner ads to new marketing technologies and rich media. The goal is to salute and help promote groundbreaking achievement in interactive marketing.
The awards program was held in the ballroom at the Hilton Hotel on 6th Avenue in New York City, the same site as the ad:tech conference, which ends today. Only a smattering of people attended the event, despite the festivities swirling around the program, including a flute of champagne garnished with a slice of strawberry that was offered to all attendees as they entered the ballroom. Even as the category winners were announced, more than half had no one in attendance to accept the award.
And the winners are:
Best Banner Advertisement
MLB 2K5, Kadium
Best Large Format Ad
Lipton— Defender, Real Branding
Best Use of Rich Media:Best Pop up Interstitial
Coca-Cola Make It Real Poster Maker Banner, Juxt Interactive
Best Overlay Ad
Robots— Ad, Organic, Inc.
Best Interactive Broadcast/Streaming Ad
U.S. Open Livescore Banner, OgilvyOne
Best Consumer Campaign
the2headeddog.com, Night Agency & MTV2
Best Business-to-Business Campaign
Help Desk Campaign, OgilvyOne
Best Branding Campaign
Nike Genealogy of Speed, AKQA
Best Audience Building Campaign
KraftFoods.com Media Campaign, Modem Media
Best Direct Response Campaign
Subaru B9 Tribeca, R/GA
Best Wireless Campaign
Coke Play, The Hyperfactory
Best Email Marketing Campaign
Vail Resorts Big Snow Email Campaign, Quris, Inc.
Best Viral Marketing Campaign
Halo 2 Viral Marketing Campaign, AKQA
Best Branded Entertainment Campaign
The Scenario, Mediavest & MSN
Best Integrated Campaign
U.S. Open Integrated Campaign, OgilvyOne
Best Affiliate Marketing Campaign
Sears.com, Performics, Inc. (a division of DoubleClick)
Best Use of Interactive Marketing Technology
ClickPath, Who’s Calling
Best Interactive Marketing Technology
Nike iD, R/GA
Best Campaign Optimization
PETCO Landing Page Tests Yield 242% in Revenue per Visitor, PETCO & Offermatica
Best Search Marketing Strategy/Campaign
PONTIAC G6 & Oprah: Wildest Dreams Come True Search, GM Planworks
Best Consumer Web Site
Target Design for All, R/GA
Best Business-to-Business Web Site
Avaya, R/GA
Network
