Listrak Unveils Event-Triggered E-mail Feature
Listrak today announced it has added an event-triggered e-mail marketing system to its software-on-demand products.
Dubbed Listrak Conductor, the new feature helps marketers automate e-mail responses based on respondent behavior, according to a release published by the company.
Listrak Conductor enables marketers to set up e-mails that are automatically sent as people interact with the company on and offline, according to Listrak. Because people behave differently, the e-mails they receive will be specific to their actions, the company claimed.
Moreover, because the e-mails are set up in advance, the conversations occur naturally without the marketers having to respond manually, according to Listrak.
“Listrak Conductor was designed to affordably meet the needs of business marketers as they’re faced with creating and delivering increasingly complex email campaigns,” said Listrak CEO Ross Kramer, in a statement “We are in the middle of an e-mail marketing industry transformation away from batch and blast toward highly targeted email campaigns. Being able to automatically deliver a relevant message, to an interested person, at the exact moment they are engaged, is a lot like the Holy Grail of e-mail marketing.”
Listrak Conductor is free for Listrak Pro and Enterprise clients, the company said.
“Listrak Conductor was designed to affordably meet the needs of business marketers as they’re faced with creating and delivering increasingly complex email campaigns,” said Listrak CEO Ross Kramer, in a statement “We are in the middle of an e-mail marketing industry transformation away from batch and blast toward highly targeted email campaigns. Being able to automatically deliver a relevant message, to an interested person, at the exact moment they are engaged, is a lot like the Holy Grail of e-mail marketing.”
Listrak Conductor is free for Listrak Pro and Enterprise clients, the company said.
