LIST MANAGEMENT CHANGES
–Ulla Popken
Direct Media/Millard has won management of this file offering 54,904 last-12-month buyers of plus-size apparel. Direct response is the source. Belardi Ostroy was the previous manager.
Selections: Amount purchased, multiple buyers, state/SCF/ZIP
Price: $117/M
Contact: Direct Media/Millard, Cindi Nowatnick (845-732-7044; cnowatnick@millard.com)

–St. Anthony Messenger Press Active Book, Audio and Video Buyers
Trinity Direct is now managing this list of 41,127 direct mail-sold individuals. The file was formerly managed in-house.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Trinity Direct, Bob Stein (973-283-3600; bobs@trinitydirect.net)

NEW TO MARKET LISTS
–ActionBase Auto Insurance Expiration Dates
In the past 12 months, more than 3.5 million online-sourced car owners have reported when their insurance is scheduled to expire.
Selections: Age, date of birth, gender, homeowner, income, marital status, presence of children, state/SCF/ZIP
Price: $150/M
Contact: FocusUSA (201-489-2525; info@focus-usa-1.com)

–Homeschooling Families of Today
Named here are 350,000 families that teach their children at home. The source is direct response.
Selections: Age of children, ethnicity, gender of child, grandparents, household income, mail order buyers, recency, teenagers, state/SCF/ZIP
Price: $80/M
Contact: List Bargains, Amy Benicewicz (203-746-6640; amy@listbargains.com)

–Grants for Citizens Opportunity Buyers
In June, 25,583 individuals sourced from space ads and the Internet paid an average of $49.99 for information on getting government grants.
Selections: Gender, state/SCF/ZIP
Price: $115/M
Contact: Macromark Inc., Cathy Gilmore (845-230-6300 ext. 305; cathyg@macromark.com)

LIST TALK
–How to Reactivate Customersc
By Tim Hoerrner
Marketers know the cost of acquiring a new customer is far more than retaining an existing one. However, very few companies have a separate strategy to reactivate lapsed customers. Most treat inactives like poorer performing active customers. They receive the same communications with the same offers and see the same products, just less frequently. Click for more directmag.com/lists/0721-lists-reactivate/.

* Global Knowledge
* North American/Collective Knife Buyers
* Christian Buyers Network/Credit Scored Christians
* Conscious Consumers Aroma Therapy
* Oil and Gas Engineers
* Neighborhood Savings Program Buyers
* Swimming Pool Owners
* Media Source Solutions Forms Co-op Database for Mobile Marketing

NEW LISTS

Global Knowledge
Global Knowledge Training LLC offers a database with postal addresses for 495,119 responders and 260,630 e-mail addresses. This audience is comprised of information technology professionals. Those listed have attended Web seminars, trade shows, downloaded white papers or registered for product demonstrations. Direct mail and the Internet are the sources.
Selections: Product interest, SIC code, number of employees, job function, business/industry, gender, state/SCF/ZIP
Price: $185/M (postal file); $300/M (e-mail file)
Contact: Edith Roman Associates Inc., Kevin Collopy (845-731-2684; kevin.collopy@edithroman.com) –postal file); ePost Direct, Frank Cipolla (845-731-3832; frank.cipolla@edpostdirect.com) — e-mail file)

North American/Collective Knife Buyers
The file derived from the North American Outdoor master file identifies 75,156 individuals who purchased collectible knives. The file includes members of the North American hunting and fishing clubs. The unit of sale ranged from $20 to $80. The source is direct to publisher.
Selections: Gender, renewals, source, state/SCF/ZIP
Price: $110/M
Contact: Names and Addresses Inc., Jeff Dunn (847-850-1012; jeffd@nai.biz)

Christian Buyers Network/Credit Scored Christians
Names for millions of consumers who purchased Christian-theme products have been assembled in six credit risk categories. The largest category identifies 4.7 million consumers who are considered extremely low credit risks. Sources include buyer data generated from direct mail, space ads and the Internet, which has been overlaid with credit scoring data.
Selections: Age, gender, income, homeowner, presence of children, marital status, lifestyle, state/SCF/ZIP
Price: $95/M
Contact: List Management Plus Division/Focus USA, Chris Morgan (603-673-3473; chris@lmplus.net)

Conscious Consumers Aroma Therapy
Postal and e-mail addresses are available for 251,840 consumers who use candles, incense and scented oils for relaxation. Individuals with interests such as mediation and yoga are included in this file. Sources include direct mail and survey data.
Selections: Age, gender, household income, state/SCF/ZIP
Price: $85/M
Contact: List Bargains, Mary Jane Acito (914-617-8138; mj@listbargains.com)

Oil and Gas Engineers
Postal addresses are available for 36,918 engineers who work in the oil and gas industries, in addition to 17,512 e-mail addresses. The file includes engineers who work in exploration, production, refining and pipeline sectors. Direct mail is the source.
Selections: Business type, gender, telephone number, state/SCF/ZIP
Price: $195/M to $335/M
Contact: VentureDirect Worldwide, Michael Sheibar (212-655-5179; msheibar@ven.com) — postal); Tara Kutsi (212-655-5170; tkutsi@ven.com) — e-mail)

Neighborhood Savings Program Buyers
This file is comprised of 10,000 opportunity seekers who responded to a promotion offering product discounts, rebates on gas, magazine subscriptions and other products. Postal addresses and telephone numbers are available. Direct mail is the sole source.
Selections: Gender, state/SCF/ZIP
Price: $90/M (postal file); $300/M (telemarketing file)
Contact: List Services Corp., John Brady (203-791-4191; jbrady@listservices.com)

NEW COMPILED LISTS

Swimming Pool Owners
More than 4.1 million homeowners with swimming pools are listed. Sources include county public records nationwide.
Selections: Last-12-month new movers, telephone number, age, credit card buyers, ethnicity, home value, income, length of residence, mail order buyer, marital status, presence of children, state/SCF/ZIP
Price: $80/M
Contact: Belardi/Ostroy, Kuan Gether (212-381-1717; kuang@belardiostroy.com)

IN THE NEWS

Media Source Solutions Forms Co-op Database for Mobile Marketing
By Jim Emerson
Media Source Solutions Inc. has launched MC Cubed, a new division and cooperative database for mobile and other marketing channels. The database contains more than 10 million matching postal and e-mail addresses, landline telephone and cell phone numbers. For the full story, click here (directmag.com/disciplines/lists/mc-cubed).