LIST MANAGEMENT CHANGES
–Speedgear List and Insert Media
F1 Marketing Group Inc. has appointed Estee Marketing Marketing Group Inc. to manage its Speedgear customer file; blow-in and package insert programs, effective March 20. The list consists of 36,313 buyers of racing car theme apparel, artwork, books, videos and die cast models. Direct mail (90%) and space advertising are the sources. LH Management Division, Leon Henry Inc. has been managing this file.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $100/M (list); $35/M (blow-in); $60/M (PIP)
Contact: Estee Marketing Group Inc., Deana Burrett (914-235-7080, ext. 16; [email protected])

–MacKenzie-Childs
Catalyst Direct Marketing been chosen to oversee the MacKenzie-Childs catalog buyers list. Several segments are available, such as 18,217 buyers from the last 12 months. The average sale was $200 for tableware and other home and garden products. A typical customer is a married woman, 45 to 54, who has a household income in excess of $125,000. The sources are a catalog (95%) and the Internet. Millard Group Inc. formerly managed this list.
Selections: Purchase amount ranges, gender, hotlines, state/SCF/ZIP
Sample usage: Boston Proper, Herrington, Pierre Deux, Room Service Home, Scully & Scully, Shades of Light, Smith & Noble, Uno Alla Volta, Vivre, Wooden Soldier
Price: $130/M (last-12-month buyers)
Contact: Catalyst Direct Marketing, Becky Santaniello (973-831-4222, ext. 234; [email protected])

NEW TO MARKET LISTS
–BuildFind.com E-mail
Some 230,000 e-mail addresses of builders, contractors and other construction professionals are on file. The source is BuildFind.com, a construction industry Web site and search engine.
Selections: State/SCF/ZIP
Price: $275/M
Contact: Information Refinery Inc., Brian Clotworthy (201-529-2600; [email protected])

–Shop 24/7 Self-Improvement Product Buyers
More than 1.3 million buyers are named. Purchases were made in such categories as health and fitness, weight loss, beauty, business and finance, self-help and education. The average sale was $60. DRTV is the source.
Selections: Hotlines, cash/credit buyers, age, income, gender, presence of children, demographic, telephone number, state/SCF/ZIP
Price: $80/M
Contact: Sound Beach Marketing Partners LLC, Terry Hudock (203-698-0708; [email protected])

–Farmer and Family Mart
Rural families living in C and D counties are listed. Some 4.8 million names have been assembled. Direct mail and the Internet are the sources.
Selections: Christian, antique collectors, gardening, truck owners, RV owners, home improvement/do-it-yourself, sewing/needlework, age, income, lot size, square footage, telephone number, presence of children, state/SCF/ZIP
Price: $85/M
Contact: List Bargains, Mary Jane Acito (914-617-8138; [email protected])

INSERT MEDIA
–Lydia

* Security Director News
* All Baby and Children Trade Show
* Avatar DR Hispanic E-mail Database
* Beauticians and Cosmetologists
* Home Based Internet Entreprenuers
* Get Rich Now Trigger Base
* Word Among Us Book Buyers
* IT Decision Makers from Tippit

NEW LISTS

Security Director News
United Publications Inc. offers a controlled circulation file for Security Director News. This title reaches 21,817 subscribers responsible for security in industrial, financial, educational and government facilities.
Selections: Job function/title, primary business, number of employees, products used/specified, gender, state/SCF/ZIP
Price: $165/M
Contact: Bethesda List Center Inc., David James (301-968-1712; [email protected])

All Baby and Children Trade Show
All Baby & Child Inc. has released a list 3,747 attendees from the All Baby’s and Children Expo. This is a trade show for retail professionals who specialize in products for babies and children. An additional 829 international attendees are available.
Selections: Gender, SCF
Price: $150/M (U.S. attendees)
Contact: Net60 LLC, Chaim Lazar (201-833-9003, ext. 102; [email protected])

Avatar DR Hispanic E-mail Database
E-mail addresses are available for more than 3.4 million consumers who responded to Spanish language offers. Sources include telephone surveys and Web site co-registrations generated from a various types of online offers.
Selections: Monthly hotline, age, income, telephone number, date of birth, state/SCF/ZIP
Price: $150/M
Contact: Infocore Inc., Tom Mack Jr., (760-607-2500, ext. 13; [email protected])

Beauticians and Cosmetologists
Some 34,000 postal and e-mail addresses for continuing education students are available. These individuals indicated they have an interest in barbering, skin care, nail care or related service professions. The source is the Internet.
Selections: Age, education, graduation year, telephone number, project type, recency, state/city/SCF/ZIP
Price: $95/M (postal file); $150/M (e-mail file)
Contact: VentureDirect Worldwide, Meta Washington, (212-655-5284, [email protected]) — postal; Kelly Bolger; 212-655-5246; [email protected]) — e-mail)

Home Based Internet Entreprenuers
More than 78,000 men and women are named on this list of Internet business operators, including 17,388 from February. Those listed paid $35 for information about vendors pay compensation for online survey and research assistance. The Internet is the source.
Selections: State/SCF/ZIP
Price: $125/M
Contact: List Acquisition Inc., Noah Markel (877-575-2739; ext. 3002; [email protected])

Get Rich Now Trigger Base
Opportunity seekers who responded to Web site or seminar offers are named. These 322,567 individuals sought information about government grants or how to make money in real estate. The average person on file is 41 with a $54,000 income.
Selections: Hotlines, age, gender, income, homeowner, presence of children, mail order buyer, state/SCF/ZIP
Price: $85/M
Contact: List Management Plus Division/Focus USA, Chris Morgan (603-673-3473; [email protected])

NEW SELECTS

Word Among Us Book Buyers
Canadian names have become available on this list of individuals who purchased Christian books on scripture, mediation and prayer. A total of 29,081 U.S. and 1,815 Canadian buyers are on file. Most customers are women 65 or older. Direct mail is the source.
Additional selections: State/SCF/ZIP
Sample usage: America Needs Fatima, American Red Cross, Asociacion Misonera Capuhina, Catholic Relief Services, Catholic World Mission, Columbian Fathers, Covenant House, Human Life International, Maryknoll Lay Missionaries, Missionaries of Africa, Oblate Missions, Our Lady of Guadalupe, Priests of the Sacred Heart, Reader’s Digest Latin, Salesian Missions, St. Lawrence Seminary, Trinitarians, Trinity Missions, UNICEF
Price: $105/M (U.S. names); $300 (all Canadian names)
Contact: Trinity Direct, Rosanne Simmons (973-283-3600; [email protected])

UPDATED LISTS

IT Decision Makers from Tippit
Tippit Inc. has more than doubled the number of e-mail addresses it has for targeting information technology professionals. The latest count is 100,288, including 41,962 e-mail addresses from the last six months. This file is contains security officers, IT directors, computer engineers, programmers, analysts and other IT professionals. Data is sourced online.
Selections: Hotlines
Sample usage: CIO, Norwich University, Numera Software, Network World, Microsoft, EMC Corp.
Price: $225/M
Contact: Teramedia Corp., Scott Hardigree (407-420-1108, ext. 205; [email protected])