LIST MANAGEMENT CHANGES
–Neurographix Mindset
Thinking Craft Inc. has appointed MeritDirect manager of the Neurographix Mindset database. Nearly 25 million names are available. Separate segments categorize individuals according to personal communication styles and preferences, which are clustered to offer mindset selections. The Internet is the source. This data was previously managed in-house.
Selections: Age, adult’s/child’s age range, 12-month hotline, demographic, gender, income, number of children, recency, dominant brain access (left/right brain, analyzer, concluder, interactor, synthesizer), economic stability indicator, household education, home value, wealth ranking, Canadian, state/SCF/ZIP
Price: $85/M
Contact: MeritDirect, Pat Bishop (914-368-1133; [email protected])
NEW TO MARKET LISTS
–Rodale Whole Life E-mail Master File
More than 2.4 million e-mail addresses have become available from Rodale. This file is comprised of online buyers of books and DVDs and e-mail newsletter subscribers. It includes individuals who signed up for e-mail newsletters associated with such magazines as Prevention, Men’s Health, Women’s Health, Best Life, Runner’s World, Bicycling, Organic Gardening, Mountain Bike and Running Times.
Selections: Brand (magazine), demographics, ethnicity, lifestyle, presence of children, paid, gender, state/SCF/ZIP
Price: $80/M
Contact: ALC Data Management, Yvonne DeSmedt (609-580-2707; [email protected])
–Prognosys Master Files
More than 600,000 postal addresses, e-mail addresses and telephone numbers are offered on separate Prognosys master files. These target English-speaking information technology and business professionals in the Asia-Pacific region. Names are available from Australia, Bangladesh, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Sri Lanka, Thailand and Vietnam. Sources include telemarketing research.
Selections: Annual sales volume, business activity, job title/function, one per company, communications, computer languages, number of employees, hardware/software installed/manufacturer, industries, monthly long distance expense, number of wireless LAN users, PC operating system/telephone system manufacturer, storage capacity at site, number of phone lines/extensions, number/type of servers, types of peripherals, company revenue, computer type, product, purchasing authority, recency, SIC codes
Price: $205/M (postal file); $275/M (telephone file); $375/M (e-mail file)
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
–Fix It by Simoniz USA
This file lists 250,000 buyers of handheld power buffers and polishing pads from the last 12 months. About 30% of these customers are women. Telephone numbers are available. The average DRTV-generated sale was $20.
Selections: Hotlines, enhanced selects, gender, state/SCF/ZIP
Price: $90/M
Contact: List Services Corp., Kerri Matteo (203-791-4104; [email protected])
–Paramount Database Hotline
Names of 200,000 donors to political and social causes in the last quarter have been assembled. This file consists of contributors to local and state candidates and causes. Data sources include direct mail and public records. Business and celebrity names have been omitted.
Selections: Telephone numbers, state/SCF/ZIP
Price: $65/M (base)
Contact: Conrad Direct, Jenifer Gluckman (201-567-3200, ext. 3031; [email protected])
INSERT MEDIA
–Tribune Publishing Direct Delivery
Inserts are distributed on top of newspapers to home delivery customers. Inserts of various sizes and weights, including catalogs can be accepted. Participating newspapers include the Los Angeles Times, Chicago Tribune, Sun-Sentinel, Baltimore Sun, Hartford Courant, Orlando Sentinel, Allentown Morning Call and the Newport News Daily Press. Total daily circulation exceeds 2.2 million and Sunday circulation exceeds 3.3 million.
Selections: Not specified
Price: $113/M (base for .10 ounce)
Contact: True North List Marketing, Ray Schneeberger (203-459-4348, ext. 308; [email protected])
IN THE NEWS
–Easter Seals Custom Modeling
Easter Seals has introduced predictive list modeling programs. More than 968,000 donors are available for building good customer match and mailed regressive models. A typical donor is 62 and has a $60,000 income. The average direct mail-generated contribution was $12.
Price: $75/M (base)
Contact: RMI Direct Marketing Inc., Siobhan Caragine (203-825-4618; [email protected])
LIST TALK
–The Rise of Nonprofit Cooperative Databases
By Bruce Demaree
More cooperative databases than ever before are available for donor acquisition. In a challenging environment, where declining gift or response rates create increasing pressure to find the most productive prospect names possible, it’s natural for co-op solutions to flourish. For more, click here (directmag.com/lists/0223-nonprofit-cooperative-databases).
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