LIST MANAGEMENT CHANGES
–Worldsight Corporate Execs and Institutional Investors E-mail
Worldsight Organization has appointed MeritDirect as its list manager. Worldsight has 69,038 e-mail addresses of investors who registered online to receive e-mail alerts and download reports about investment opportunities. Members of this organization include high net worth investors and institutional investors involved with private equity and hedge funds. Lake Group Media Inc. was the prior list manager.
Selections: None specified
Price: $150/M
Contact: MeritDirect, Tammy Cedeno (914-368-1076; [email protected])
NEW TO MARKET LISTS
–Time Inc. E-mail Master File
More than 1.6 million e-mail addresses have been assembled. This master file includes subscribers to All You, Fortune, Golf, Money, Sports Illustrated, This Old House and Time magazine.
Selections: Gender, source, recency, personalization, hotlines, state/SCF/ZIP
Price: $165/M
Contact: Millard Group Inc., Marc Patterson (603-924-9262, ext. 2154; [email protected])
–Get Cash Now
Applicants for credit cards and cash advances are identified. Some 2.5 million postal addresses and 1.8 million e-mail addresses are on file. The average credit line or cash advance was $1,500. The sources are direct mail and Web sites, such as GetMeCash247.com, Cash-FastNow.com and MoneySupplyQuick.com. Telephone numbers are available.
Selections: Hotlines, household income, presence of children, donor, gender, cash amount, state/SCF
Price: $95/M (postal file); $140/M (e-mail file)
Contact: List Services Corp., Jeremy Siegel (203-791-4495; [email protected])
–CFO Daily News
PBP Media has released a list of subscribers to CFO Daily News, an e-mail newsletter that targets CFOs, finance vice presidents and other executives involved in finance. Some 250,000 e-mail addresses are available.
Selections: Title, company size, industry, state
Price: $275/M
Contact: VentureDirect Worldwide, Kelly Finn (212-655-5246; [email protected])
INSERT MEDIA
–Northern Response Canada PIP
Canadian DRTV marketer Northern Response has selected Macromark Inc. to oversee its package insert program. Some 20,000 packages are shipped quarterly to customers who spent $100 to $150 on products in categories such as entertainment, health and beauty, fitness and self-improvement, among others. Inserts can be up to 5-1/2 by 8-1/2 inches. Inquiries will be considered for inserts heavier than a quarter ounce. Resolve Corp. formerly managed this program.
Price: $110/M
Contact: Macromark Inc., Paula Dazi (845-230-6300, ext. 349; [email protected])
IN THE NEWS
–U.S. Shooting Team Taps All That Marketing for List Brokerage
All That Marketing has been chosen to provide exclusive list brokerage services for USA Shooting (USAS), a nonprofit organization that oversees the U.S. Olympic Shooting Team. For more, click here (directmag.com/lists/news/
0218USA-Shooting-Broker).
–Chris Morgan Founds Incite Lists & Data Services
Chris Morgan, a former list management executive with Millard Group Inc., has founded Incite Lists & Data Services, based in Lebanon, TN. For more, click here (directmag.com/lists/news/0218ChrisMorgan).
–Aggressive List Handles Momtalk.com Newsletter Ads
Aggressive List Management Inc. has been named as advertising rep for the MomTalk.com e-mail newsletter. More than 16,000 copies are e-mailed weekly. Most subscribers live in the Minneapolis/St. Paul area. Coupons can be accepted. Contact Aggressive List Management Inc., Rhea Miller (217-787-2029, ext. 204; [email protected])
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