ON TODAY’S DIRECT LISTLINE:
* GSN: Government Security News
* eHome Business Opportunity Seekers
* Eventful Cuisine, Food and Wine
* Emergency Responders Fire/Police Chiefs E-mail
* CompUSA PIP
* Four Wheel Drive Hardware
* Cookbook Digest
* Videography
LISTS UNDER NEW MANAGEMENT
GSN: Government Security News
World Business Media has chosen Edith Associates and its affiliate ePostDirect to manage the GSN: Government Security News list. The file contains 49,339 postal addresses for qualified subscribers and 12,029 e-mail addresses. Subscribers are government and private sector professionals concerned with homeland security issues, including information technology. VentureDirect Worldwide was the prior list manager.
Selections: Business/industry type, job function, telephone number, state/SCF/ZIP
Price: $195/M (postal file); $300/M (e-mail file)
Contact: Edith Roman Associates Inc., Kevin Collopy (845-731-2684, [email protected])
NEW LISTS
eHome Business Opportunity Seekers
This file identifies nearly 1 million individuals who indicated an interest in home-based businesses when they registered online at eHomeOpportunity.com. The file consists of buyers and inquirers from the last 12 months. Names, e-mail addresses and telephone numbers were gathered during the registration process, which was required to access information from the Web site.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $95/M
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217; [email protected])
Eventful Cuisine, Food and Wine
Almost a half a million individuals who sought information about wine and food tasting events or dining out are named on a list from Eventful Inc. These individuals registered as members of Events.com.
Selections: Quarterly hotline, age, gender, household income, lifestyle, music category, state/SCF/ZIP
Price: $150/M
Contact: Specialists Marketing Services Inc., Randi Morris (201-865-5800, ext. 2037; [email protected])
Emergency Responders Fire/Police Chiefs E-mail
More than 30,000 e-mail addresses are available for professionals and volunteers who have subscribed publications or attended seminars related to public safety. The list includes fire and police chiefs and others certified to deal with a wide range of crisis situations.
Selections: Home/business address, recency, state/SCF/ZIP
Price: $275/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
NEW INSERT MEDIA
CompUSA PIP
Some 600,000 packages are shipped annually to customers who made retail, Internet or catalog purchases from CompUSA. An average customer is 49 with an $80,000 income. The maximum size for package inserts is 5-1/2 by 8-1/2 inches.
Price: $45/M
Contact: List Services Corp., Kerri Matteo (203-791-4104; [email protected])
NEWLY MANAGED INSERT MEDIA
Four Wheel Drive Hardware
Transamerican Auto Parts Co. picked AccuList USA to manage catalog blow-in and package insert programs for its Four Wheel Drive Hardware division. Blow-in inserts are placed in 3.3 million catalogs mailed annually to buyers and prospects of aftermarket parts and accessories for Jeep and Wrangler owners. Inserts must be 3-1/2 by 4-1/2 to 6 by 6 inches. Specialists Marketing Services Inc. was the prior manager.
Price: $40/M
Contact: AccuList USA, Mark Sherman (954-923-5659; [email protected])
SPECIALS!
Cookbook Digest
A $10/M discount off the base price of the Cookbook Digest list is being offered for tests through March 31. More than 80,000 names are on file. Contact ALC Data Management, Danielle LaSala (914-524-5235; [email protected])
Videography
Test mailers receive $15/M off the base price of the Videography file. The magazine has 40,376 subscribers. Contact Lake Group Media Inc., Daniel Grubert (914-925-2449; [email protected])
