LIST MANAGEMENT CHANGES
–My Business Chronicle
Information Strategies appointed DirectInnovations Inc. to manage a list of 486,018 postal and 79,062 e-mail addresses of subscribers to the My Business Chronicle e-mail newsletter. This title targets senior managers and other executives. No list exchanges or telemarketing are allowed. Direct Partner Solutions Inc. was the prior list manager.
Selections: Gender, job title/function, number of employees, sales volume, SIC code, state/SCF/ZIP
Price: $110/M (postal file); $175/M (e-mail file)
Contact: DirectInnovations Inc., Herb Torgersen (404-402-2825; [email protected])
NEW TO MARKET LISTS
–LabX
Nearly 130,000 scientific professionals who registered at LabX.com are named. The Web site reaches buyers and sellers or new, used, surplus, and refurbished scientific and laboratory equipment. The file includes individuals in the pharmaceutical, biotechnology, environmental, hospital, food and beverage, petroleum, automotive, forensic and other industries. Telephone numbers are available.
Selections: Job title, business, area of manufacturing, state/SCF/ZIP
Price: $160/M
Contact: Statlistics, Jennifer Felling (203-778-8700, ext. 138; [email protected])
–DimensionInsurance.com
Insurance industry professionals are named on this list from DimensionInsurance.com. Some 30,000 postal and e-mail addresses are on file. Telephone numbers are available
Selections: Insurance agent/broker, number of employees, recency, SIC code, source, state/SCF/ZIP
Price: $110/M (postal file); $200/M (e-mail file)
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
–Sparkle World
Redan Publishing Inc. offers a list of 10,222 subscribers to Sparkle World, a magazine for girls ages 3 and up. Records are addressed to the family. No telemarketing is allowed.
Selections: Hotlines, gender, paid, source, state/SCF/ZIP
Price: $95/M
Contact: ALC Data Management, Cathy Relyea (914-524-5244; [email protected])
–Lexis-Nexis Project Managers
Lexis-Nexis has a list of 27,104 project managers. The file includes project administrators, project analysts, project coordinators, project supervisors and others with similar job titles. Numerous sources include public records.
Selections: Title, SIC code, number of employees, annual sales, bankruptcy, one per site, telephone number, age, gender, household income, presence/age of children, number of adults/children in household, length of residence, homeowner/renter indicator, state/SCF/ZIP
Price: $115/M (business address); $100/M (home address)
Contact: Specialists Marketing Services Inc., Toni Rivera (631-787-3029; [email protected])
–Tri-State Children’s Charities
Separate files identify contributors to children’s charities in the Tri-State area of New York, New Jersey and Connecticut. Counts range from 49,139 to 238,326. Sources include telemarketing, direct mail and the Internet.
Selections: Age range, direct mail sold, ethnicity, gender, household income, telephone number, religion, SCF/ZIP
Price: $85/M
Contact: Trinity Direct, Bob Stein (973-283-3600, ext. 225; [email protected])
INTERNATIONAL LISTS
–Hanussen Magic Astro Power
Action Direct has assumed management of a group of Hanussen Magic Astro Power files offered by WVD DirektVerkaf. The files identify buyers of horoscopes, good luck charms, jewelry and other products. Separate files are available for the U.S., Canada, Austria, France, Germany, Switzerland and the United Kingdom. Counts range from 25,000 to 200,000. Direct mail is the source. One2One, based in Germany, formerly managed this data. However, these files are new to the U.S. market.
Selections: Hotline, age, gender, country
Price: $192/M to $232/M (approximate)
Contact: Acton Direct, Stephanie Lambert (402-742-2820, ext 2826; [email protected])
NEW SELECTS
–Telebrands
Telebrands Corp. has added a President Obama victory plate selection to its list of 1.4 million product buyers from the last 12 months. The new select identifies customers who purchased commemorative plates celebrating the election of our new president. More than 56,000 Obama plate buyers from the last 30 day are named. DRTV is the source.
Additional selections: Product category, dollar, multibuyers, new to file, gender, state/SCF/ZIP
Price: $85/M (last-12-month buyers)
Contact: List Services Corp., Joe Gonzales (203-791-4184; [email protected])
SPECIALS
–Classifieds
Position: In-House List Broker
Ideal candidate has b2b experience in postal and email list acquisitions, development of creative ability to perform all duties related to list research, recommendations, billing, back-end analysis, anticipate the company’s needs and work alongside the marketers from the proposal process through response analysis, maintain effective working relationships with all list service bureaus, and other vendors related to list acquisition,
Requirements:
3+ years of successful list brokerage experience
Online and offline list acquisition
Undergraduate degree preferred
Strong oral, verbal, and presentation skills
When responding, please use job code LBJK in subject line.
[email protected])
–The Chief Marketer Network on Facebook
You’re on Facebook, and so are we! The Chief Marketer Network is on Facebook. Now you can keep in touch with the marketing community while you search for those long-lost friends and colleagues. The Chief Marketer Network includes your favorite marketing reads: Chief Marketer, Multichannel Merchant, DIRECT, PROMO and The Big Fat Marketing Blog. Have a look, click here (www.facebook.com/pages/Chief-Marketer/47870679883).
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