Listline e-Newsletter 11/21/05
* Network Life Subscribers
* Online Business Systems
* Online Golf Buyers
* B2B Executive Edge
* Spanish-Speaking Lawyers and Execs
* Rubin Response is Managing CMP Media Portfolio Through December
* Fundraising Vet Don Kuhn Dies at 83
* Short Cuts
* Casual Living
* Golf Digest Companies
NEW LISTS
Network Life Subscribers
Network World Inc. has introduced a postal list of subscribers to Network Life magazine. These 62,622 subscribers requested the quarterly magazine supplement Network Life, which focuses on home network technology.
Selections: Home/Business, business activity, job function, involvement in purchase decisions, number of employees, cross company/institution revenue, home/business address, value of technology/services, purchase influence categories
Price: $240/M
Contact: Edith Roman Associates Inc., Kevin Collopy at 845-731-2684 or [email protected]
Online Business Systems
People who filled out Internet surveys and received follow-up telemarketing calls are named on the Online Business Systems list. These 562,000 individuals signed up to receive one-on-one coaching on how to start a home-based business.
Selections: Gender, monthly hotline, lifestyle, state/SCF
Price: $95/M (base)
Contact: Macromark Inc., Bill Ochs at 845-230-6332 or [email protected]
Online Golf Buyers
Individuals who purchased golf equipment on the Internet are named on the Online Golf Buyers list. The count is 41,000. The average unit of sale was $50 and paid for with a credit card. Telephone numbers are available.
Selections: Hotline, Internet, income, gender, homeowner, marital status, state/SCF/ZIP
Price: $100/M (base)
Contact: Greatlists.com, Eliot Shaffer at 814-456-2175, ext. 112 or [email protected]
NEW COMPILED LISTS
B2B Executive Edge
The B2B Executive Edge database has contains more than 34 million names compiled from more than 270 business lists. It includes trade show seminar and continuing education attendees, members of trade associations, business product buyers, newsletter and other trade publication subscribers.
Selections: Quarterly hotline, multibuyers, new businesses, telephone numbers, branches/headquarters, business/industry type, ethnicity, gender, sales volume, SIC code, state/SCF/ZIP
Price: $120/M
Contact: TMA List Brokerage & Management, Steve Carrara at 203-546-3482 or [email protected]
Spanish-Speaking Lawyers and Execs
Cambridge Communications recently released lists of Spanish speaking lawyers and business executives, with 42,987 and 245,116 names respectively. Twenty percent of these individuals are women. Telephone numbers are available for the executives. The sources include public licensing records and membership rosters.
Selections: Age, homeowners, credit card, gender, state/SCF/ZIP
Price: $70/M (lawyers); $100/M (executives)
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or [email protected] and Oney Currithers at 845-357-1881 or [email protected]
IN THE NEWS
Rubin Response is Managing CMP Media Portfolio Through December
A Nov. 18 Listline item misreported the date of MeritDirect’s management of the CMP Media Portfolio. Rubin Response Management Inc. will manage the CMP files, containing more than 200,000 postal addresses and 130,000 e-mail addresses, through December 31.
Fundraising Vet Don Kuhn Dies at 83
Donald M. Kuhn, the founder of Walter Karl Inc.’s fundraising division, died last Friday in Vail, CO at 83.
Kuhn began his DM career in the early 1950’s as a copywriter at Sears, Roebuck. He soon entered the nonprofit ranks when he joined the National Tuberculosis Society (later to become the American Lung Association). He worked at the ALA for 30 years, eventually becoming national director of development.
In that capacity, he oversaw the conversion of 14 million donor records from metal plates and 3×5 cards to a huge computerized database, according to Larry May, CEO of Direct Media.
Kuhn joined Walter Karl Inc. in 1990. His clients included Easter Seals, American Heart Association, American Cancer Society, American Red Cross, March of Dimes and Arthritis Foundation. In 1991, he received the Direct Marketing Association Fundraising Achievement award.
He was still active at the time of his death as a consultant with May Development Services.
“He will be missed by his many friends and colleagues,” said May.
Short Cuts
Millard Group Inc. has added a Web page with information about Cold Water Creek’s lists on its Web site Millard.com. It provides access to counts, usage and other information.
SPECIALS!
Casual Living
Selects are half price through Dec. 31 on test orders of the Casual Living list. The count is 422,735 for the last 12 months. Contact Mokrynskidirect, Tony Troiano at 201-487-8181, ext. 632 or [email protected] (mailto:[email protected])
Golf Digest Companies
Individuals who rent 100,000 more names from Golf Digest Companies by March 31 will receive a set of golf clubs. Subscriber lists are available for Golf Digest, Golf for Women and Golf World magazines. The person who rents the most name names will be entered in a drawing for golf travel. Contact Direct Media Inc., Michael Rovello at 203-532-2427 or [email protected] (mailto:[email protected])
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