Listline e-Newsletter 11/18/05
* Video Drive Marketing
* Music Aficianados
* Online Car Renters
* Network Life E-mail
* Health Services Professionals
* Capital Advantage
* Optometrists in the USA
* MeritDirect Gets Ready to Manage CMP Files
NEW LISTS
Video Drive Marketing
Consumers who made direct response TV purchases are named on the Video Drive Marketing list. A total of 896,810 buyers from the last 12 months are available. Those listed responded to infomercials, DRTV spots or streaming video on the Internet.
Selections: Product categories, presence of credit card, telephone numbers, hotline, state/SCF/ZIP
Price: $110/M
Contact: Pioneer Pacific List Marketing Inc., Mike Scher at 818-783-7500, ext. 224 or [email protected]
Music Aficianados
Individuals who expressed an interest in music on more than one occasion are identified on Music Aficianados, a list with 840,103 names. These individuals’ average age is 27, average income $25,000. Inquiries for telemarketing will be considered. The Internet is the source.
Selections: Age, gender, music genre, income, monthly hotline, online purchaser, state/SCF/ZIP
Price: $85/M
Contact: Interactive Marketing Solutions, Dave Ruelas at 845-624-1155 or [email protected] and Christopher Meehan at 845-624-1155 or [email protected]
Online Car Renters
Individuals who booked car rentals on the Internet are identified on the Online Car Renters file. Some 140,000 names are offered. For telemarketing 10,000 names are available. These individuals paid an average of $165 on a credit card. Most are 35 to 50 and 80% are homeowners.
Selections: Hotline, income, gender, homeowner, marital status, state/SCF/ZIP
Price: $100/M (base)
Contact: Greatlists.com, Eliot Shaffer at 814-456-2175, ext. 112 or [email protected]
Network Life E-mail
Network World Inc. has introduced the Network Life E-mail list containing 14,090 names. These subscribers requested the quarterly magazine supplement Network Life, which focuses on home network technology.
Selections: Home/Business, business activity, job function, involvement in purchase decisions, number of employees, cross company/institution revenue, home/business address, value of technology/services, purchase influence categories
Price: $300/M
Contact: Edith Roman Associates Inc., Frank Cipolla at 845-731-3832 or [email protected]
Health Services Professionals
Some 298,604 individuals who oversee business offices at healthcare facilities are named on the Health Services Professionals list. This file includes owners, managers, executive directors and administrators. This self-reported data is generated by direct mail.
Selections: Medical specialty, contact name, gender, max per site, telephone numbers, state/SCF/ZIP
Price: $70/M
Contact: Chessie Lists Inc., Shawn Buettner at 301-680-3633, ext. 110 or [email protected]
Capital Advantage
Individuals who responded to offers related to starting a home business are named on the Capital Advantage file. Those listed filled out Internet surveys and received follow-up telemarketing calls. The postal count is 230,826 and the telemarketing file count is 333,250. E-mail addresses are available.
Selections: Gender, monthly hotline, lifestyle, state/SCF
Price: $95/M (postal file); $250/M (telemarketing file)
Contact: Macromark Inc., Bill Ochs at 845-230-6332 or [email protected]
Optometrists in the USA
A total of 21,012 men and 5,268 women are named on the Optometrists in the USA list. Four-digit counts are available for California, Florida, Illinois, North Carolina, Pennsylvania and Texas. Sources include direct mail and telemarketing.
Selections: Job title/function, revenue, SIC code, number of employees, state/SCF/ZIP
Price: $95/M
Contact: Bethesda List Center Inc., John Rucker at 301-986-1455, ext. 25 or [email protected]
IN THE NEWS
MeritDirect Gets Ready to Manage CMP Files
MeritDirect plans a major overhaul when it begins managing CMP Media’s list portfolio. “We’re going to be doing quite a bit of product development, enhancing the database and offering additional selections. We’re exploring doing some modeling programs,” said Rob Sanchez, president of list management and interactive services. MeritDirect assumes management of the CMP entertainment media lists with 200,000 postal records and 130,000 e-mail addresses, effective Dec. 1. These files include subscription lists for Pro Sound News, Videography, Television Broadcast, Systems Contractor News, Residential Systems, Rental and Staging, Car Sound and Performance, Automedia, Medialine and Digital Cinematography. MeritDirect takes on management of an additional 150 lists and databases, effective Jan. 1. Some of the specific magazine titles include Electronics Entertainment Technology, Gaming and Software Development. Rubin Response Management Inc. has been handling these lists. (Listline Nov. 17). For more information contact John Ganis at 914-368-1024 or [email protected]
